WOW Works is a workforce development board serving Waukesha, Ozaukee and Washington counties. They provide services such as career planning, skills training, job search skills and in-demand employer-linked training to the unemployed and underemployed. The new logo is symbolic of the bridge built between the counties and a more connective workforce. The branding was created to bring more visual approachability to what may be considered a daunting step in one’s path to employment.